portfolio
Find case studies of my projects and outcomes below.
Software experience:
Adobe Creative Suite (InDesign Photoshop, Illustrator, Premiere Pro, Acrobat), Canva, Figma, Foleon, CMS (Wordpress, Wix, bespoke platforms), communications platforms (Hubspot, Wordfly, Mailchimp, Dotmailer)
About me:
I am a graphic designer with ten years of professional, in-house and freelance design experience covering print, brand, digital, web and content design. I am as creative with my work as I am meticulous. I always strive to produce optimised designs that are visually appealing, adhere with brand guidelines and fulfil the wants and needs of the client. Please see visual examples and case studies of my work below.
Cambridge University Press & Assessment - Future Ready Learners
The brief: Craft a distinct sub-brand to capture a new thought leadership campaign and function seamlessly across platforms.
digitally optimised
brand
little living room - Brand identity and publication
The brief: Create a brand identity and print publication that reflects and celebrates the creativity of the community it represents.
The process: Working with the founder of little living room, we discussed the overall identity of little living room and how that could guide branding decisions. I proposed visuals that had the effect of a “blank canvas” upon which community members could project their own creativity. Alongside this aim, elements such as soft paper-like textures, a flowing single-line logo, and a colour palette of calming teal alongside invigorating yellow brought out the mindful, inspiring and homely feel of the social enterprise.
brand
Sadler's Wells - Peacock Theatre Instagram launch
The brief: Craft a distinct sub-brand to capture a new thought leadership arm and function seamlessly across platforms.
The process: This was a project with minimal existing assets, a short deadline and high stakes. This new Instagram account needed to capture the variety of the theatre programme, bring some fun and creativity, and fit with the overall Sadler’s Wells brand. I proposed a combination of venue photography and peacock feather-inspired graphics with photographic elements. I utilised production photography and combined it with the peacock feather graphics to create something quirky and eye-catching.
content
social media
Sadler's Wells - Digitally optimised performance programme
The brief: Design a programme for a younger, digital-first audience attending a cutting edge contemporary dance performance.
The process: Conversations with stakeholders made it clear that a mobile-optimised approach would be key with the creation of this programme due to the younger audience. Digitally optimising the content of the programme was key.
digitally optimised
digital
Dr Aby Watson - Disordering Dance at internationale tanzmesse 2024
The brief: Create a presentation deck and complementary printed cards for a dance presentation at the internationale tanzmesse 2024 with a focus on accessibility.
The process: The work around which the assets were focussed was all about neurodivergence, self-expression and freedom. It was important that accessibility was at the heart of everything I created in this project. Alongside the artist, I chose the Inconstant font – a highly flexible and variable font which was designed to be accessible to neurodiverse and dyslexic users. Colour combinations and contrast were carefully considered to ensure that all attendees could engage with the work. Colour and vibrancy were already a key element of Dr Aby Watson’s work, so they remained central in order to best represent her as an artist.
presentation
accessbility
LGBTQ+ Faces of Bristol - Brand refresh
The brief: Breathe new life into this photography project with a refreshed brand.
The process: This project was a careful balance between embracing all the colour of the LGBTQ+ Pride flag and allowing the photography to take centre stage. I looked at simple yet effective photography motifs which could be introduced on the website and across social media. In addition, I created a slightly muted Pride colour palette which allowed the photography to stand out.
social media
brand
Totally Wild UK - Foraging Mushrooms guide
The brief: Design an accessible field guide for mushroom foraging beginners.
The process: Being handed a 200-page guide and turning it into something both attractive and usable is not small task. A key part of this process was introducing structure to the large volume of information. I created templatised sections into which I could add the content as I progressed through the book – from recipe pages to fact sheets. Attention to detail was essential for correctly labelling imagery and crediting where required. I also took the approach of having a minimal, understated colour palette to balance the quantity of information that was required for the project.
